For traditional indemnity coverage, enrollees
generally pay a monthly premium to an insurance company. In
return, the company protects or compensates enrollees against
illness or accident by agreeing to pay a predetermined amount
for covered medical and surgical treatment received on a fee-for-service
basis.
Patients have the freedom to choose their own doctors.
Immunizations and regular physical examinations are typically
not covered.
Copayments and deductible charges are usually required,
the amount varying according to policy stipulations.
The patient must file a claim for every office visit and
often for every prescription.
The insurance company processes and pays the claims; it
has no jurisdiction over the physicians and the hospitals.
Both insurance companies and health maintenance organizations
operate in highly regulated industries and both are regularly
audited to ensure compliance with strict state and/or federal
government requirements.
Sales and Marketing
How HMOs market their services
HMO Sales Departments contact prospective employers, usually
through the Employee Benefits Department, either directly
or through insurance brokers. They provide employers with
a premium quote. In addition, the Sales Department or broker
can offer information about the HMO's facilities, staff qualifications,
available products, processing capabilities and utilization
and cost-savings reporting.
Many employers want to offer their employees a "dual
option" benefit plan which includes a choice between
an HMO and an indemnity plan. Others even offer a "triple
option," which includes the addition of a point-of-service
plan. This type of coverage allows the member to have full
medical benefits provided by an HMO with the option of going
outside the HMO's network. For medical services obtained outside
of the network, a point-of-service plan generally covers 60
or 70 percent of the cost.
Employer groups generally select health maintenance organizations
and insurance carriers based on the quality of their services
and their ability to control health care costs.
Underwriting of Employer Groups
How premium rates are determined
An HMO which meets federal qualifications must offer a core
of basic services to its members, including:
Physicians' services, including consultation and referral
Inpatient hospital care
Outpatient and other ambulatory care
Medically necessary emergency health services
Short-term outpatient evaluation and crisis-intervention
mental health services (with the minimum number varying by
state)
Medical treatment and referral services for alcohol
and drug abuse or addiction.
Diagnostic laboratory and therapeutic X-ray services
Home health services
Preventive health services, including immunizations,
well-child care from the time of birth, periodic health evaluations
for adults and family planning
Each state in which an HMO is licensed may require other mandated
benefits. In addition, an HMO may provide supplemental benefits
such as coverage for vision, dental, mental health, prescription
drugs, chiropractic services and durable medical equipment.
An appropriate premium, determined by an actuary, is based
on the level of health care benefits, the amount of deductibles
and copayments, the demographics of the organization's employees,
brokers' commissions, if applicable, and the expected profit
margin. A federally qualified HMO must base its premium rates
on a community rating system, in which demographic factors
such as age and sex are considered and then adjusted according
to the employer group's projected utilization.
Indemnity insurance companies, in contrast, base premium
rates on past claims costs and then adjust the premium retrospectively
to reflect the "experience" of the employer group.
The premium is often based on each employee's family size,
with typical distinctions being single, dual and family rates.
Some plans even have multiple family rates, depending on the
number of dependents. In other cases, employees are all charged
a composite premium rate that is the same for each employee
no matter how many family dependents are enrolled. |